Issue 54 - A/W 2020/21 Part One
Issue 54 - A/W 2020/21 Part One
Issue 54 - A/W 2020/21 Part One
Issue 54 - A/W 2020/21 Part One

Issue 54 - A/W 2020/21 Part One

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News for the colour experts; after months in the analysis and planning, we are excited to present our unique infographic tool designed to illustrate and track colour development across two years.

Also, in this issue; The Middle East and South Africa join Europe, North America, Latin America, Asia and Australia and New Zealand in a revamped regional focus section where we examine how different regions interpret the trends and colours

Our trends for this issue share an overarching theme of opposing forces, control and chaos and personal and societal responses. In Scuff we explore uncomfortable themes around transience and scarcity and the creativity sparked by necessity. The familiar comfort of rituals, both spiritual and everyday are the inspiration for Ritual, a way to make sense of our world and reassure in difficult times.

  • Features and essays on the drivers behind this issue’s forecasts
  • 46 pages of in-depth trend and colour analysis for AW 2020/21
  • Early adopters of AW 2019/20 trends
  • Focus on contract